THE BRAND Differentiator

Corporate Social Responsibility is more than a tick box in your strategy. By Irina Velkova We are fortunate to live in times when ethical investments, sustainable development and purposeful finance are high on the agenda of companies and investors. The United Nations principles for responsible investments are at the heart of all business discussions nowadays,

Knowing Our Digital Selves

Veselin Popov explains how he and his colleagues from Cambridge University use digital prints to build psychological profiles and discusses drawing the fine line between technology and manipulation. By Ana Klissarska The work of this young man sounds like something out of science fiction yet the technology is already outstripping our imagination. What until yesterday