Intellectual Property – Selling royalties in business

In the world’s economy, the potential for creating new wealth through the definition of intellectual property and the subsequent utilisation of trademarks is enormous. Intellectual capital is very high but often remains unexploited due to the average entrepreneur’s lack of planning. By Matteo Turi What makes a company of exceptional value? Plan your path to

Art and Business: How do you combine polar opposites?

Highlights from our discussion with successful Bulgarian composer Tihomir Hristozov. By Gabriella Bassi In 2012 I had the amazing opportunity to take part in “Physical Ballet”, a project created by Daniel Jones, a solo performer for the English National Ballet. During one of the rehearsals, as I was concentrating on getting through one of many

Intellectual Property: The Importance of Protecting Your Rights

Protecting your intellectual property is essential for introducing a new brand, licensing, entering a new territory or protecting an existing brand. By Anne Wong The core forms of IP include trade marks, copyright, designs, as well as patents. Trade marks distinguish your product or services from those of competitors, for example through words, logos, slogans

The Miracle of Lactobacillus Bulgaricus in the United States

In the pilot issue of Elysium Business Magazine we introduced Atanas Valev, producer of Bulgarian yoghurt in the USA. His company has been in the local market for ten years, selling his Trimona brand in hundreds of grocery stores and supermarkets. By Aneta Nedyalkova Why can you define your yoghurt as organic? It is very

Diving into virtual reality

Businesses, schools and universities are benefitting from cutting edge immersive technology. By Asen NedyalkovР Dr. Ani Atanasova PhD, MSc is CEO and co-founder of Pixelhunters and has a multi-faceted background in science, culture and management. She is a Li-Fi expert who specialises in the field of Quantum and Optoelectronics, having worked on several patented EU

Wellness concierge: a formula for business people

Invest in a healthy body as you invest in a pension fund, advises Doychin Karshovski from Cincinnati. By Aneta Nedyalkova Doychin Karshovski is from Varna, Bulgaria. At the age of 16, he became the youngest master of the sport of sea pentathlon, combining the five disciplines of swimming, running, shooting, sailing and rowing. His university

The Czech Republic: An oasis of stable economy and Slavic integrity

The Czech Republic has established itself as a leader in the European labour market over the past two years. The reasons for this are a reduction in unemployment rates and the creation of new jobs. By Neli Emrovic Bulgarians with professional qualifications in the automotive industry can immediately start working in leadership positions in some