In the pilot issue of Elysium Business Magazine we introduced Atanas Valev, producer of Bulgarian yoghurt in the USA. His company has been in the local market for ten years, selling his Trimona brand in hundreds of grocery stores and supermarkets. By Aneta Nedyalkova Why can you define your yoghurt

Atanas Valev explains why teaching Americans about Bulgarian yoghurt led to his marketing success. By Aneta Nedyalkova Atanas Valev arrived in the United States more than 20 years ago to participate in agro workshops. Nine years ago he registered his brand of yoghurt “Trimona”. In 2016 “Trimona” won the first