THE BRAND Differentiator

Corporate Social Responsibility is more than a tick box in your strategy. By Irina Velkova We are fortunate to live in times when ethical investments, sustainable development and purposeful finance are high on the agenda of companies and investors. The United Nations principles for responsible investments are at the heart of all business discussions nowadays,

The five principles of ecological labour market relations

The labour market could learn a lot from the ecosystem By Kapka Stoykova Everything is screaming shortage and crisis. Employers say that there are not enough motivated and skilled candidates, and the candidates say there are not enough jobs. It is possible with political action that this situation is going to change… one day. However,

Caring about nature: The best advertisement

Creative solutions for ‘green branding’ is becoming a global trend. By Liubomir Liubomirov Every business seeks a highly memorable and properly targeted, corporate image. Traditionally, companies take advantage of tried and tested conventional methods of communication in public spaces, including branding, outdoor and indoor advertising,and office space decoration. But at times, when media channels are