Intellectual Property – Selling royalties in business

In the world’s economy, the potential for creating new wealth through the definition of intellectual property and the subsequent utilisation of trademarks is enormous. Intellectual capital is very high but often remains unexploited due to the average entrepreneur’s lack of planning. By Matteo Turi What makes a company of exceptional value? Plan your path to

Music and charity

By Asen Nedyalkov and Monika Obracaj The idea for the first alliance for international business with a Bulgarian connection is linked to the mission of creating a community, uniting all Bulgarians around the world so that we can create, work and build a future with common resources, effortlessly achieving our professional and personal goals. Elysium

Art and Business: How do you combine polar opposites?

Highlights from our discussion with successful Bulgarian composer Tihomir Hristozov. By Gabriella Bassi In 2012 I had the amazing opportunity to take part in “Physical Ballet”, a project created by Daniel Jones, a solo performer for the English National Ballet. During one of the rehearsals, as I was concentrating on getting through one of many

Intellectual Property: The Importance of Protecting Your Rights

Protecting your intellectual property is essential for introducing a new brand, licensing, entering a new territory or protecting an existing brand. By Anne Wong The core forms of IP include trade marks, copyright, designs, as well as patents. Trade marks distinguish your product or services from those of competitors, for example through words, logos, slogans

The Miracle of Lactobacillus Bulgaricus in the United States

In the pilot issue of Elysium Business Magazine we introduced Atanas Valev, producer of Bulgarian yoghurt in the USA. His company has been in the local market for ten years, selling his Trimona brand in hundreds of grocery stores and supermarkets. By Aneta Nedyalkova Why can you define your yoghurt as organic? It is very

Promoting Bulgarian business

Interview with Tanya Koicheva, Head of Economic and Commercial Department at the Bulgarian Embassy in London By Aneta Nedyalkova What are the main areas of cooperation with the Bulgarian business community in the UK? The Bulgarian business community in the UK is numerous, diverse and very active. There are hundreds of companies of our compatriots