The Miracle of Lactobacillus Bulgaricus in the United States

In the pilot issue of Elysium Business Magazine we introduced Atanas Valev, producer of Bulgarian yoghurt in the USA. His company has been in the local market for ten years, selling his Trimona brand in hundreds of grocery stores and supermarkets. By Aneta Nedyalkova Why can you define your yoghurt as organic? It is very

Promoting Bulgarian business

Interview with Tanya Koicheva, Head of Economic and Commercial Department at the Bulgarian Embassy in London By Aneta Nedyalkova What are the main areas of cooperation with the Bulgarian business community in the UK? The Bulgarian business community in the UK is numerous, diverse and very active. There are hundreds of companies of our compatriots

I go where others fear to tread

This was the credo of Ivan Hadzhiberov, patriarch of Bulgarian industry By Dorothea Nikolova On a hot summer day in the early 20th century a group of smartly dressed English gentlemen, led by the entrepreneur Tom Normanton from Brookside Mills, near Manchester, turned up at the factory of Ivan Hadzhiberov in Gabrovo to check out

THE BRAND Differentiator

Corporate Social Responsibility is more than a tick box in your strategy. By Irina Velkova We are fortunate to live in times when ethical investments, sustainable development and purposeful finance are high on the agenda of companies and investors. The United Nations principles for responsible investments are at the heart of all business discussions nowadays,

From San Francisco to Thracian crafts

A combination of curiosity and deep roots have enabled Peter Kopralev to go far By Asen Nedyalkov Peter Kopralev went to the USA nearly two decades ago just like that, out of pure curiosity. At the time he had a well-functioning interior design and custom furniture business in Bulgaria. He participated in a Young Entrepreneur