Common misconceptions about business networking and how to make the most of it by following the IBA and iCard example. By Asen Nedyalkov In today’s fast changing economy, growing your business network is an essential marketing and business development strategy, regardless if you’re small, just starting or an already established large corporation. Put in simple
When an artist establishes a business you just know that the concept will be creative and excitingly different. And so it is with Minna George’s new enterprise Art Experiences. By Claire Louise Cohen Although Minna’s business is formally launched this year, as with all good ideas it is grounded in a solid base: Minna has
In the world’s economy, the potential for creating new wealth through the definition of intellectual property and the subsequent utilisation of trademarks is enormous. Intellectual capital is very high but often remains unexploited due to the average entrepreneur’s lack of planning. By Matteo Turi What makes a company of exceptional value? Plan your path to
Taking a ‘gap year’ can have surprising benefits By Claire Louise Cohen Over the past year I have had the opportunity to take a ‘gap year’ – when I was a student they hadn’t even been invented! I visited eight countries separately, for the first time going it alone, without family or friends. I travelled
Bulgaria can rival Thailand in producing exotic flavour combinations. By Aneta Nedyalkova This is not a story about exotic Thailand, a country where this contrasting combination of flavours transforms every bite into pleasure. On the contrary, everything begins at the Varna Farmers’ Market, where everybody knows the trademark Eden Garden Bio Ltd, held by Velin
Bedouins used it in their traditional nutrition.It offers all the proteins, vitamins and carbohydrates required to face the harsh desert life. Today, however, camel milk is not yet a well-known and widespread product, despite its exceptional qualities By Dayana Belovezhdova Camel milk is low in fat and has five times more vitamin C than cow’s
Highlights from our discussion with successful Bulgarian composer Tihomir Hristozov. By Gabriella Bassi In 2012 I had the amazing opportunity to take part in “Physical Ballet”, a project created by Daniel Jones, a solo performer for the English National Ballet. During one of the rehearsals, as I was concentrating on getting through one of many
Protecting your intellectual property is essential for introducing a new brand, licensing, entering a new territory or protecting an existing brand. By Anne Wong The core forms of IP include trade marks, copyright, designs, as well as patents. Trade marks distinguish your product or services from those of competitors, for example through words, logos, slogans
The biggest failure is to decide you have succeeded, says Ines Subashka, the founder of IFS. By Asen Nedyalkov There is a particular type of person who is very creative and can achieve everything they want, but only when they set their own goals. If someone else tells them what they should or should not
Interview with Plamen Tzanev, founder and CEO of Pulsio Print, a French printing company headquartered in Paris. By Aneta Nedyalkova More than 100 people work in Pulsio Print’s production base in Bulgaria, on a 9000 sq.m. site. For 14 years, the company has specialised in fine art books, soft cover books, advertising catalogues and brochures.Customers
