The power of business networking

Common misconceptions about business networking and how to make the most of it by following the IBA and iCard example. By Asen Nedyalkov In today’s fast changing economy, growing your business network is an essential marketing and business development strategy, regardless if you’re small, just starting or an already established large corporation. Put in simple

Intellectual Property – Selling royalties in business

In the world’s economy, the potential for creating new wealth through the definition of intellectual property and the subsequent utilisation of trademarks is enormous. Intellectual capital is very high but often remains unexploited due to the average entrepreneur’s lack of planning. By Matteo Turi What makes a company of exceptional value? Plan your path to

Something Sweet, Something Spicy

Bulgaria can rival Thailand in producing exotic flavour combinations. By Aneta Nedyalkova This is not a story about exotic Thailand, a country where this contrasting combination of flavours transforms every bite into pleasure. On the contrary, everything begins at the Varna Farmers’ Market, where everybody knows the trademark Eden Garden Bio Ltd, held by Velin

Art and Business: How do you combine polar opposites?

Highlights from our discussion with successful Bulgarian composer Tihomir Hristozov. By Gabriella Bassi In 2012 I had the amazing opportunity to take part in “Physical Ballet”, a project created by Daniel Jones, a solo performer for the English National Ballet. During one of the rehearsals, as I was concentrating on getting through one of many

Intellectual Property: The Importance of Protecting Your Rights

Protecting your intellectual property is essential for introducing a new brand, licensing, entering a new territory or protecting an existing brand. By Anne Wong The core forms of IP include trade marks, copyright, designs, as well as patents. Trade marks distinguish your product or services from those of competitors, for example through words, logos, slogans