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Stories always travel well

Today’s communication travels with the right messages at the right time on the right platform. By Iva Grigorova When you travel, you explore and you learn new things about other cultures, people or about yourself. Voyage is a state that enables feelings to flourish,...

The Buyer’s Journey

The Buyer’s Journey

Interview with Iliyana Stavreva. By Iva Grigorova Why do you think communication has changed in recent years? Technology and digital have overhauled entire industries in the last couple of decades and communication is certainly one of them. Whereas before you used to...

THE BRAND Differentiator

THE BRAND Differentiator

Corporate Social Responsibility is more than a tick box in your strategy. By Irina Velkova We are fortunate to live in times when ethical investments, sustainable development and purposeful finance are high on the agenda of companies and investors. The United Nations...

Focused on the outcome

Focused on the outcome

From Sofia to New York, Lubo Sergeev’s conceptual photography is known all over the world They call him “one of the best Bulgarian photographers” and we have no intention of arguing. Interview by Aneta Nedyalkova Lubo Sergeev is the founder and owner of Studio Sergeev...

Knowing Our Digital Selves

Knowing Our Digital Selves

Veselin Popov explains how he and his colleagues from Cambridge University use digital prints to build psychological profiles and discusses drawing the fine line between technology and manipulation. By Ana Klissarska The work of this young man sounds like something...

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